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Marketing: An Introduction (13th Edition)
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About the Author
As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr.Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 50 books and 150 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.
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Product details
Series: Marketing: An Introduction
Paperback: 642 pages
Publisher: Pearson; 13 edition (February 6, 2016)
Language: English
ISBN-10: 013414953X
ISBN-13: 978-0134149530
Product Dimensions:
8.6 x 1.2 x 10.8 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
297 customer reviews
Amazon Best Sellers Rank:
#41,766 in Books (See Top 100 in Books)
I am beyond upset right now. I only bought this book on amazon because it offered the text-to-speech feature available on Kindle PC!!!This is a very expensive book. I already had paid for it through my school to Pearson, but I decided to spend the extra money so I could have the text read back to me.I have an eye condition that makes my eyesight very tired and e-readers are very important to me while I go though school.Yesterday my Kindle for PC got updated, and guess what, the publisher in its greediness, decided to disable this feature. How do you not think of disable people?This is outrageous, since they offered the feature when I bought it.Bad, bad, bad. You cant sell a feature and then take it away.I want my money back!
I regularly rent my textbooks from Amazon because I am the typical broke college student and saving a little money always helps. This is a paperback version of the book, so beware of bends. My cover arrived a little bent, but that was not a surprise to me. However, the inside of the book is in perfect condition! It is free from scratches, highlighter, and writing. It has no water damage or tears that I have found.
When I purchased this, There was nothing about it being a book you had to put into a 3 ring binder. I was expecting a book, I got a bunch of pages rubber banded together.In all truthfulness, I actually don't mind that much, as it's easier to study out of, but, I just feel like it wasn't very clear when I bought it what I was getting. All in all, it still worked out fine.
as much as anyone could like a textbook. it is what is required
Hello, I just recently ordered this for school and when it arrived I was very upset to find out that it did not come with an access code as stated in the title. Upset.
Actualización difÃcil de conseguir, es un texto guÃa necesario y completo. Buen autor referenciado en todas las Universidades. Excelente
I don't particularly like or hate it. I just needed it for my college Marketing class. All I know is that it cost me $134.
I bought this for a marketing class I am taking during the summer. The 10th edition is WAY cheaper than buying the new edition and has the same information. This book is a really easy read and the price was amazing! I really enjoy the class and am happy to have saved hundreds of dollars on the supplementary material. I would recommend buying school books at the lowest price possible!
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